DESIGN THINKING ONLY SCRATCHES THE SURFACE, AND MISSES THE DEEPER, EMOTIVE CONNECTIONS AND SUBCONSCIOUS NEEDS THAT TRULY DRIVE INNOVATION.
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← MOST BRANDS OPERATE HERE
It’s time to harness the power
of emotional intelligence.
BUT THE GOLD IS DOWN HERE →
THE AWEN LAB STRATEGIC SENSING METHOD IS BUILT ON 5 KEY ELEMENTS INTERACTING AND MOVING WITH ONE ANOTHER.
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AWEN Labs creates non-ordinary states of innovation by going beyond conventional approaches to forge deep, unexpected connections that propel Brands beyond surface-level relationships with their customers.
We do this by bringing together the best of tried-and-true design thinking with Strategic Sensing tools that reveal the depths of your brand’s essence, uncover evocative human insights, and spark cross-disciplinary collaboration.
This drives creative thinking and stand-out strategies that resonate on a profound level, fostering deep engagement, long-term growth and meaningful impact.
EXPLORE: Blend psychology-based qualitative methods, foresight and design-feeling frameworks to distill inspiration for innovation — not just conventional insight.
ESTABLISH: Align internal leadership teams through redefining key business questions, charting the right strategic opportunities and uncovering real ambitions for growth.
ENGAGE: Create an actionable brand blueprint, value proposition and innovation pillars designed to meet deep, unmet needs of current base while expanding into the next demographic of future customers.
EVOLVE: Design an innovation pipeline using robust lateral thinking, emotive consumer mapping and internal iteration sprints.
EMBODY: Train and develop teams to embody innovation energy in order to launch products to market effectively.
